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Deciding Between Mobile Or Responsive Design

You used to have an option as to whether your website should be mobile-friendly or not. The times have changed. Since “Mobilegeddon” came about on April 21, 2015, Google now gives preference to sites that are mobile-friendly in their mobile search results.

It only makes sense. Google wants to give their users the best experience possible. If your site doesn’t play well across mobile devices, then users will get frustrated and bounce back to the results looking for a new website. This could lose a lot of potential customers for your business.

Don’t let that happen to your website and business.

Why Small Businesses Need SEO And PPC

If you want to grow your business, you need to increase your web presence online and show them that you are the leader in your niche or industry. You need to get in front of your customers in any way you can, and two of the best ways to do that online is by having an SEO marketing plan integrated with a PPC marketing campaign.

Stats You Need To Know About Content Marketing

You’ve probably heard about content marketing as it became more mainstream in the internet marketing and SEO marketing in recent years. Everyone is saying content is king, but you’re still not really sure exactly what content marketing is and how it can help your business.

In SEO, every few years there seems to be a new trend or tactic to rank in Google. Don’t get these trends confused with content marketing because content marketing is the future-proof way of doing search engine optimization right that will always work.

Google Search Market Share Slowly Declining

Google has been dominating the search engine war since the early 2000s and never looked back. They have led the way with pay per click, Google Adsense, and SEO companies have been falling at their feet to their every algorithmic demand ever since.

But recently there has been a shift in the search engine market share. It may only be a couple percentage points, but signs are showing that Google may not be the only player in the game in years to come.

Why You Need A Website Audit

Every website design will need a health check from time to time. After years of adding new pages, links, content, images, and everything else, your site will tend to get a little unorganized. You can have broken images, links leading to nowhere, and content that is just outdated.

If you aren’t ready to do a complete website design overhaul yet and just want to fix it up, you can check out these tips to audit your website.

(And if you are considering a major website design project, check out our ultimate guide on how to design a website for your business).

What We Love About Our Clients

With Valentine’s Day fast approaching, we went around to some of our employees and asked them to write what they love about EZMarketing’s clients. Here are just a few of the many things we love about the businesses we work with!

Top 10 Website Mistakes You’re Making

Your website design is like your car. You need to maintain it regularly to make sure it gives you the best result. If you don’t keep up with it, it can become sluggish, and you may need to trade in for a new one years before you should have if you had performed maintenance.

By not maintaining your website design properly you could be losing visitors, leads, and sales … and not even know it. There is always room to grow with your web design, whether it’s marketing it off-page, creating more content, or keeping up with recent website design trends.

So what are some of the mistakes you’re making with your website design? … David Letterman style!

The Importance Of Title Tags In SEO

What is an SEO title tag?

In basic terms, the title tag is the tag used to tell Google and users what that page is all about. It is very important in SEO marketing to have unique and relevant title tags that identify what that page is all about for users and Google’s crawlers.

In more advanced terms, the title tag is an HTML element located in the

, or top, section on each page of a website. This on-page element is a weighted factor in the SEO algorithms from Google and Bing. The title tag is shown if the website is included in the search results for a relevant search query.

5 Video Interview Throwbacks

Over the years, EZMarketing Tom Malesic has been lucky enough to interview several authors, business owners, and celebrities he has met through his travels and conferences. We dug a few out of our archive and wanted to share these expert tips with you!