A Guide to Digital Marketing

A Guide to Digital Marketing

Marketing of any kind, whether it’s called digital marketing, internet marketing, or even online marketing, is all about getting your message in front of customers and prospects. Once you’re in front of them, good marketing is about differentiating your product or service from your competitors. It’s about delivering the right message at the right time to drive a purchase.

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EZM - Geofencing Header

What is GeoFencing? Powerful Location-Based Marketing [Infographic]

Geofencing marketing is a type of digital marketing where you put a virtual perimeter around a real-world location in order to serve targeted mobile ads.

It’s a way for your small business to reach people where they’re spending more and more time: their mobile devices. Location-based marketing is a powerful tool to attract nearby customers to your business, target your competitor’s customers, and even recruit local employees.

But how does geofencing marketing work, and why is location-based marketing important for your small business?

Take a look at our infographic below to learn more!

Geofence Infographic

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