Marketing Archives Page 4 of 10

What is GeoFencing? Powerful Location-Based Marketing [Infographic]

Geofencing marketing is a type of digital marketing where you put a virtual perimeter around a real-world location in order to serve targeted mobile ads.

It’s a way for your small business to reach people where they’re spending more and more time: their mobile devices. Location-based marketing is a powerful tool to attract nearby customers to your business, target your competitor’s customers, and even recruit local employees.

But how does geofencing marketing work, and why is location-based marketing important for your small business?

Take a look at our infographic below to learn more!

5 Top Questions to Ask Before Hiring an SEO Company

In the ever evolving world of SEO you need a team you can trust to stay on top of things, here’s how to find one.

How to Improve Website User Experience – 3 Real World Examples

When people come to your website, do they want to stay, or are you scaring them away? In this post, we talk about what makes a good website user experience.

3 Lessons I Learned from Nido Qubein

I have been extremely fortunate in my career to have met some amazing business owners and leaders. This past week, I attended a conference where I heard Dr. Nido Qubein speak. He is the President of High Point University, serves on the board for BB&T, and has built many businesses throughout his career.

Top Failed Marketing Campaigns

You might have this fantastic idea that has everyone at work talking. But when you finally launch the new digital marketing campaign to the world, you receive less-than-thrilled responses. Maybe your excitement got the better of you or no one in the company stopped to wonder how others might perceive your new campaign.

Either way, we’ve compiled a list of the top failed marketing campaigns in recent years, to show you how some of the biggest names in business today set themselves up for failure—and lessons we can learn from bad marketing.

6 Steps to Build a Successful Marketing Plan (with Template)

Starting with a marketing plan is one of the best ways to set your business up for success and make sure you’re investing your marketing dollars wisely. Whether you’re revising your marketing strategy or building a new one, use our handy template to help get you started!

13 Scary Advertising Statistics You Need to Know

As consumers increasingly tune out advertising, marketers are left wondering how to effectively advertise their business. Done well, paid advertising can be highly effective. Done poorly, however, advertising can be a budget drain, as these scary – but true – statistics (and infographic!) prove.

How to Follow Up with Your Expo Contacts the Right Way

You probably met a lot of great people at the Lancaster Business Expo last week (that is, as long as you weren’t just hanging out eating that delicious Smokehouse BBQ – not that we could blame you). Now you’re facing a mountain of business cards and wondering what to do next.

A Unique Perspective on How to Measure Your Marketing

How do you measure marketing? It’s the age-old question that has stumped many a marketer. In fact, if you ask 10 different people what marketing metrics you should be tracking, you’ll likely get 10 different answers.

How to Create an Email List: 14 Easy Methods

When it comes to email marketing, often the biggest challenge is simply building your email list. Regardless of whether you’ve already got a list, or you’re starting from scratch, here are 14 easy methods you can use to create a robust email marketing list.